Tuesday, 23 June 2020

[#Blogged] - 10 Sessions I'm Excited to see at #TDX20

If you’re anything like me, you were so disappointed when you heard about event cancellations or postponements due to the Coronavirus. Salesforce events are great for networking, feeling the vibes as everyone gears up for expanding their knowledge, and challenging yourself to step outside of your comfort zone to acquire new skills. To have that challenged is a blow, especially as you may be trying to ramp up your career to the next level. But here’s the great thing about Salesforce - they didn’t cancel, and not only are they still having events, but they’ve stepped up the game like Salesforce always does! This week, they’re offering “36 Content episodes, 4 Broadcast Channels, 9 Circles of Success, and Over 45 Product Demos” in a one day, massive, “can’t miss” event called Trailheadx!

In case you haven’t guessed, I am so excited to attend Trailheadx this week! I love Salesforce events, but to make this virtual with all of the Salesforce charm is going to be awesome. Let’s face it - virtual events are easier to manage. You don’t have to map out your day, sprinting from one side of a building to another one block away, while cramming a cold sandwich down your throat. You can wake up, get jazzed, and attend in your pyjamas - while focusing on what really matters, which isn’t how you look or how fast you can run. They’re jam packed with knowledge, from experts that are just as refreshed as you are, sharing digestible chunks of career propelling information. Trailheadx also offers technical sessions, so you can work on that nagging issue you can’t seem to solve, all while leaning on other like minded individuals who may have seen it all before. And, you can tweet to Product Managers with some of those questions or fantastic ideas you’ve been mulling over, all while contributing to the greater good of Salesforce for others to benefit from, as well.


Image: Easy to register, and easy to login. But, did you expect anything else?

While I could go on and on about how amazing it’s gonna be, why don’t I just show you, instead? In no particular order, here are 10 sessions I’m really excited to see this week at Trailheadx!

  • Enhancing your CRM with Einstein AI. We all know how awesome Einstein is, however, sometimes getting others to see that awesomeness is a little more difficult. If user adoption is still an issue for all of the great Einstein features you have enabled, check out this session to help make believers out of anyone. This is targeted towards architects, developers, and admins, so it’s great for a variety of roles.
  • Improving Quality of Life: Apex Updates to Ship Better Code, Faster. Psst...want some insight into a great feature scheduled for Winter ‘21? I won’t read you the Safe Harbor statement, but be sure to learn about the new language operator and upcoming pilot. Got your attention? Great! Pencil this one in on your calendar. 
  • How to Harness Einstein Vision and Language in any App. Salesforce already understands the power of unspoken language, and taps into the power of modeling data using optical character recognition, Einstein Image Classification, Einstein Intent, and Einstein Sentiment. Learn more about your customers and how they’re feeling in this sampling of how to apply this technology to your company org. 
  • Decluttering your Org. Although ranked as a beginner session, I stand to argue this is one that everyone should attend. A cluttered org can make you want to pull out your hair. It’s messy, hard to work with, and adds a significant drain to your time and energy. Learn how to take an honest assessment of the state of things, and figure out how to comb out that mess! Then, make sure you put that knowledge and inspiration to good use! 
  • Building the COVID-19 Data Platform to Power Data-Driven Response. We would be remiss if we didn’t address the elephant in the room - coronavirus, itself. Salesforce has created the COVID-19 Data Platform, and is showing the power this can have on educating the public. This session also covers how Tableau and MuleSoft were utilized to create such a timely platform, and I’m interested to see how this can be used to benefit the masses across different industries.
  • Lightning Component Development Best Practices. Lightning is great, but it’s been around just long enough to possibly develop some shortcuts and bad habits. This is a great option for those looking to dive into creating Lightning Web Components, and how to follow best practices, and make sure they’re efficient, as well. 
  • Architectural Patterns for Data Privacy with Salesforce. Data Privacy is a huge issue now, with customers absolutely demanding to know how their information is stored, protected and used. Legislation, both nationally and internationally, is weighing heavier on companies that cannot abide by these rules and legitimately protect their customers. This is definitely a “must see” to find out more about the Data Privacy Manager and how you can follow the rules around data retention and rights, and customer consent and preferences. 
  • Transform Your Business with Process Automation. This is another great beginner session that helps for those times when you get stuck in the weeds about which tool to use. If you’ve ever caught yourself spending more time analyzing which automation tool to use than you have actually doing the work, you need to pop into this session. Whether it is a trigger, process builder, or flow, this session will cover best practices and developing the right solution. 
  • Bridge the Digital Divide with Hyper-Scale Customer Data Platform. Marketing and data analysts aren’t left out either, with a session on the *NEW* Customer Data Platform. You can learn how to build integrations and applications that house the whole 360° view of customer health.  
  • Fireside Chat with Special Guest. Would it really be a Salesforce event without a Fireside chat and a Special Guest? Although most of these are usually more motivational than technical, I think passion, enthusiasm, and a little excitement make these sessions worth it. You get to see honest conversation about ways Salesforce is changing the game, and at the end of the day, it’s a great way to top off a few hours of time well spent. 

If you haven’t registered yet, I don’t know what you’re waiting for! Register today, start adding sessions to your calendar, and get ready for a great day!

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